Weight stigma is still socially acceptable and it stops people from seeking care. So, with Novo Nordisk and Queen Latifah, we confronted that stigma directly, shifting the conversation from judgment to empathy. Real people read the comments they’d received, influencers shut off comments to expose online abuse, and Queen Latifah challenged Hollywood by revealing scripts that reduced her to her size – igniting a cultural reckoning that reframed obesity as a disease, not a punchline.