50 YEARS OF TITLE IX

Fifty years after Title IX, equality in sport still isn’t guaranteed.
So adidas didn’t just celebrate the milestone.
We used it to prove… More Is Possible.

We signed 15 female student-athletes to NIL deals and brought the message to March Madness through shared warm-up shirts worn by male and female athletes, a live event, and a panel with icons like Billie Jean King and Candace Parker — sparking national conversation and visibility at the sport’s biggest stage.

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“The investment in women and LGBTQI+ athletes is a genuine push to accelerate the success and well-being of all athletes and I’m proud to be involved as part of the adidas family in this step towards long-term equity.”

— Billie Jean King

50 YEARS OF TITLE IX

Fifty years after Title IX, equality in sport still isn’t guaranteed. So adidas didn’t just celebrate the milestone. We used it to prove… More Is Possible.

“The investment in women and LGBTQI+ athletes is a genuine push to accelerate the success and well-being of all athletes and I’m proud to be involved as part of the adidas family in this step towards long-term equity.”

Fifty years after Title IX, equality in sport still isn’t guaranteed.
So adidas didn’t just celebrate the milestone.
We used it to prove… More Is Possible.