46 earned media placements, 700% increase in press coverage YoY
1.2M organic influencer impressions

Gen Z had already decided BUBS was special – scarcity, TikTok hauls, and Reddit hype did the work. Our role was to turn digital obsession into real-world culture. We transformed online buzz into creator-led storytelling, built ‘The Sweeteasy’ as a 1.88B-impression IRL spectacle, and embedded BUBS into seasonal rituals from back-to-school to Halloween.

By fusing online virality with offline experience, we moved BUBS from trending candy to cultural icon — landing on TIME’s Best Inventions list and the Top 100 Most Influential Companies.