Valentine’s Day is saturated with mass-produced love.
We turned “I get you” into a personalized experience.
Pairing unique poetry with perfectly matched Lindt LINDOR flavors.
Savoring the moment…
A two-day NYC pop-up launched the moment, amplified by social assets, influencer partnerships, and a tiered media strategy. We then took it nationwide, inviting followers everywhere to receive custom poems.
4 billion+ media impressions
52 earned and organic placements
2.5% influencer engagement